In 2014, Alicia published, “6 Simple Steps to 6 Figures for the Solo Service Professional: How to Create Your Lifestyle Business Based on Your Passion for Serving Others.” It is a step-by-step guide about building a successful service business based on real-world proven methods that have helped thousands of solo professionals live the life they desire. It contains proven concepts and basic fundamentals that will help any businessperson build a solid platform to make their new endeavor profitable, as quickly as possible. “It’s important to know your message, your market, audience and core content. What is the one thing that you can teach people to help them move forward? That is the basis of everything I have created, including my book, speaking engagements and all of my coaching and training programs.” One of the things that Alicia discovered early in her marketing efforts was that she had to become more specific and narrow her target market in order to grow her fledgling coaching business. As everyone that has tried to start a business knows, identifying your specific target market it key to becoming a success.
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