Woot! You’ve made it through winter’s cold temperatures, groundhogs giving their two cents, and more. Now, you just need to prep your umbrella for the April showers that lead to May flowers! Yes! Spring is finally here, and that means warmer temperatures and outdoor adventures are on the way. But are your business communications in place for the months ahead so that you can actually enjoy that much-needed summer vacation? If you plan now, you’ll be able to get away from your desk and truly get the rest and relaxation you so deserve. So where do you begin? Here is a quick, Spring Starter Communication Checklist: • Set communication goals. What do you want to accomplish in the months ahead? Write down all of your goals and the tactics necessary for each. For example, if you want to get more media mentions, research the reporters you need to contact, learn about the information they want and add it to a personal, media database. If you want to improve sales, think about what your targetmarket reallywants and develop unique products and services, special coupons, giveaways, events, and more with this in mind. By Melanie Rembrandt Spring Into Your Communications Plan (Psst. Summer will be here before you know it!)
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