The pandemic affected many businesses, those in resort towns especially, so I thought it would be interesting to profile some businesses that survived, reinvented, and came out even stronger. In Cadillac, Michigan, we found a standout business, with two names –Willow Market and Primos BBQ. Watch my interview with Jason Towers to hear the story of why his business has two names. There are several things you can learn from Jason’s reinvention story by watching this video: 1. Start your business because the public wants what you’ve got. He and his partner started Primos BBQ with a food truck because of public demand for their BBQ, that they started out just making for their families. 2. When you realize things aren’t ideal, shift right away. They purchased a party store and kept the truck in front of it, but soon realized that wasn’t a perfect situation so when someone offered them the opportunity to sell the building, they jumped. 3. Always be thinking of how to help others and stay relevant when the environment changes. They closed on another business (Willow Market) a month before the Covid lockdown, but managed to figure out what the public, as well as their fellow business owners needed so they could stay in business and be open during that time. 4. Continually innovate. They changed up some of the product offerings in the Willow Market and in 2022 opened an event venue, in The Willow’s former greenhouse space. One thing I especially enjoyed about my interview with Jason was how they used their financials to make decisions and didn’t just jump on ideas because of emotions. When you are in Cadillac, MI you need to stop by WillowMarket/Primos BBQ. SOAR TO SUCCESS / Reinvention Uncensored Pat Profiles: Jason Towers Resort Town Standouts Reinvention Uncensored 916 S. Mitchell St, Cadillac, MI 49601 231-468-2682 https://willowmarket.com/ https://www.facebook.com/ WillowMarketMI/ https://www.facebook.com/ PrimosBBQ
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