Soar to Success April 2022

SOAR TO SUCCESS / Business Acceleration Strategies What do our buyers want and need today? They want business consultants masquerading as salespeople. Buyers want salespeople who have industry insights and share things not found on their websites. Buyers want and need sales reps to evolve into trusted advisors. What skills do top-performing trusted advisor salespeople have in common? Value Selling Skills Comfort talking about money The need to be respected Business acumen Do you have the right people in the right rolewith the right skills for today? Over 60% of CEOs surveyed shared they have adjusted their sales structure post-pandemic. When we assess the sales skills, beliefs, motivations, systems, and processes today, we can determine if our sales teams need training and coaching. If you want to raise your hand high with 100% confidence that your sales team will deliver the sales plan you promised your shareholders. We suggest the following. 1. Assess sales skills by role 2. Capture the voice of your customers 3. Invest in sales skills training and coaching to close any skills gaps you discover If your team wants to learn more about sales effectiveness, please reach out, and I would be happy to help you.

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