T h e 3 T h i n g s You Need to Know to Catch a Big One! By Jack Klemeyer This is not your typical fishing story. This particular story is about fishing for a whale and not the kind that lives in the sea. A whale is the type of client that can make a significant and positive impact to your business and on your bottom line. The good news is that it might be easier than you think to catch awhale andhere are three strategies you need to know to get yourself, and your business a whale. clear picture of just what a whale is for you and your business. Who, specifically, is that type of client that will make the significant positive impact on your business’s bottom line and more profit in your pocket? As you define your whale think of all the things that type of person/company would be like. Create a target customer intelligence report, a picture of your whale: How she thinks, where she hangs out, who 1.) You can fish in a small pond. This means you would be using a direct hit list to search them out individually. 2.) You can use a wide net. In this strategy you look for them where they hang out. I like to say “where they nest.” 3.) You can use a wide net and attract them to your bait. This is lead generation. Before you cast off, you first need to define and get a really
RkJQdWJsaXNoZXIy MTQ2Nzk4