Soar to Success November 2021

By Melanie Rembrandt Get ready for the Public Relations Roller Coaster! Once you start pitching the media, you can easily get sucked into a fast-paced world of deadlines, anxiety and uncertainty. You work long hours and have your cell phone with you at all times (just in case), but you still hear: “I’m sorry. We aren’t interested.” “Why did that reporter misquote me? “Why is the competition in this article and we aren’t?” Or worst of all… the phone doesn’t ring, the e-mails stop, and nothing happens. How Thick is Your PR Skin?