Soar to Success November 2021

H ave you heard the adage that over 80 percent of your profits will come from 20 percent of your current customers? Being in business for over 35 years, I’ve learned this to be true no matterwhat business youare in. However, for the IT industry, I believe this is even more prevalent. One of the keys to growing a profitable MSP business is to increase recurring revenue with your current clients. MSPs often put in substantial effort at the beginning of their client relationships but fail to do so as time goes on. This lack of prioritization causes customers to feel unvalued and indifferent, which often leads By Jeanne DeWitt Building Great Relationships with Your MSP Clients them to look for a new service provider. In fact, studies show that 68 percent of customers abandon a company simply because they feel that it is indifferent to them. If you agree with the adage that 80 percent of your revenues will come from 20 percent of your current customers, it is more important than ever to make sure that you maintain and foster great client relationships. What are some ways to keep a great relationship with your clients? 1. Get personal: show your clients that they’re not just a contract. Send