Soar to Success May2021

What is it and how do you use it for a competitive edge? If search engine optimization (SEO) is not part of your content marketing strategy, why not? When your content is optimized correctly, it will appear in the rankings when potential customers search for your products and services online. If it’s not optimized, and your competition’s content is, guess who is going to get all of that new business?! What Exactly Is SEO? If SEO just sounds like technical jargon to you, it’s really not that complicated. Basically, it’s about providing quality online content about a certain subject with the appropriate keywords, links, titles, and descriptions added accordingly so the search engines can find it. SEO is not about packing certain keywords into your content and hoping for top rankings. Yes, this was trendy in the past, but it absolutely doesn’t work today. Search engines go through By Melanie Rembrandt Search Engine Optimization – Do You Really Need It?