Soar to Success May2021

SOAR TO SUCCESS / Business Acceleration Strategies Emphasis is placed on the word “today.” We serve dynamic markets that are always shifting, and we need to adjust to those shifts or realize stalled or declining sales. How do we capture current customer voice and market truth? We contact our top 100, 200 or even 400 customers andwe conduct oneonone interviews. We ask open-ended questions to gain actionable insights and then we must apply them and when we do, sales and profits increase. It can’t be that simple (I hear some of you saying). Yep, it is… I still feel some doubters out there… Beloware some companies I havehelped leverage the voice of their customers and the results they experienced: • Aplasticscompanythatmademechanical security devices grew more than $38 million in 18 months. • An adaptive automotive vehicle manufacturer realized a $50 million sales increase over six years and realized a 6 percent increase in gross profits. Understanding your customers today is that powerful “one thing” that will position your team for profitable future success. If you would like to capture the voice of your customers today and gain actionable insights please reach out to schedule a call. In most cases we can get the answers you seek to develop a buyer centric sales and marketing strategy in 30 days. Want to learn more here is a link to my ebook, Leveraging Customer Voice.