Soar to Success December 2021

S ales funnels are an integral part of any business. They are used to attract interested parties to your products and services and turn them into paying customers. That’s why you should make them an essential part of your marketing plan or business strategy. Landing pages and email campaigns in particular are important in the service-based industry, since it is harder to let the product do the talking when the product is a service. Turning Awareness into Interest Prospective customers showing an interest in what your business offers is the second stage or interest phase of a sales funnel. When this happens, consumers are both aware that they have a problem or need and that you offer a solution to that. In other words, they’re qualified buyers. This also means your prospect is now looking actively for a solution and has considered your business as a place they might potentially get it. Here’s Why Your Service- Based Business Needs a Sales Funnel By Holly Kile