Soar to Success April 2021

W hen encouraging clients to make the move from on-premises hardware to cloud services, partners tend to make a series of mistakes that ultimately stunt their cloud sales and client relationships. Whether by offering resources on the benefits of cloud services or helping clients think more long-term, you can utilize the following effective strategies to transition valued customers to cloud services. Don’t Compare Cloud Services to Old-School Hardware Although 66% of enterprises already have a central cloud team, plenty of businesses remain reluctant to transition from traditional hardware to cloud-hosted services. When speaking with clients about making the switch, it’s best to start the conversation by highlighting the various advantages that clients will gain with the cloud long-term, as opposed to making comparisons with their old-school hardware. How MSPs Can Transition More Clients to the Cloud By Jeanne DeWitt With improved IT support for clients, less downtime, better cybersecurity measures and much more, cloud services are the way forward for businesses who seek to continue growing and thriving in today’s digital age. Speak the Client’s Language A cardinal mistake that some MSPs make when selling cloud services is assuming that the client automatically understands IT jargon and acronyms. Take the time to slow down and present cloud services in a way that your client can clearly understand and appreciate. After all, having a discussion about how to utilize SaaS in a secure way is only beneficial if your client understands what you’re saying. At the end of the day, the goal is to showcase the positive impact that cloud services can have on clients’ businesses. Always keep the conversation revolving around the overall benefits that cloud services offer.