Soar to Success April 2021

If winback has all these benefits why doesn’t every company have a winback program? It’s because they don’t know the numbers. They don’t know the amazing ROI that winback generates, they don’t know that one in four past customers could come back and they don’t know the huge revenue potential. How to Get Started There are 5 steps to strategically winning back lost customers. Step 1 - SELECT Create a list of all your past customers and select the ones you’d like to win back. Then pare down the list to the ones who left most recently and generated the most revenue, they’re the ones who can generate the best returns. Step 2 - RESEARCH Learn why these customers left and what it’ll take to win them back. Step 3 - UPVALUE If your research shows that people will only come back if you fix a problem or improve your product, then you need to do that before going to the next step. Step 4 - DESIGN The design of your winback is dependent on your goal. Your program can be designed to grow market share, grow profits or to generate new sales fast. Step 5 - DEPLOY After the program is designed, it’s time to launch and start creating those new high ROI sales. “There are many paths up the mountain. Winback programs canbe customdesigned to help companies reach their revenue, profit or market share goals.” Who can benefit from a winback program? It’s pretty well any company that has a significant number of lost customers. “When it comes to creating new sales, lost customers are the low hanging fruit.” Dan has had experience in several different aspects of business. He spent his early years in the high-stress world of commodities trading. After 5 years he was totally burnt out and decided to sell everything and travel the world. A year later he was back in Canada and took a job in marketing for a mutual fund company which eventually led him to start The Business Source with two partners in the early 2000’s. In 2016 he created a strategic winback process, and based on its success he founded Strategic WinBack Services.