Soar to Success April 2021

Use Dan Pfister’s “Strategic WinBack” Process to Soar to Success Dan Pfister believes there is gold in your database of lost customers and his “Strategic WinBack” process will help you find it. Dan helps companies create strategies to win back their past customers to grow revenue, profits and market share. “Businesses are sitting on this huge revenue engine, and all they need to do is turn it on and start it.” In 2016, The Business Source, a company in which Dan is a partner, had a particularly bad year for attrition. All those lost customers cost the company a fortune. There was lost subscription revenue, lost upsell and cross-sell revenue and