Soar to Success April 2021

SOAR TO SUCCESS / Core Business Strategies aggressive, insulting, and sometimes even inappropriate. Sadly, this trend is not just fromthosewho don’t know any better, but from thosewho have been in business for a good, long while, and are well- known. What is really sad, is sometimes this happens because there is a so-called Guru out there teaching others to use this strategy in their marketing. No Bueno! For example: It’s an old, but true, cliché … “You can catch more flies with honey than vinegar!” So rather than insulting people and inferring they are stupid for not signing up for your webinar or not buying their product, show them the value and benefit. If you’re building relationships with people on social media and providing lots of value and benefit when you interact, if your product or service is right for them, and if it’s the right time, they will buy. It’s as simple as that. Feigning shock and making passive-aggressive comments about how they must be insane or not interested in being successful when they don’t buy, just isn’t cool. And it ticks people off. I’ve even seen people use the devastation of hurricanes, fires, and other calamities to sell their products andservices. Yes, it’s agood marketingploy to tieyourmarketing strategy into current events and other things happening at the time, but very inappropriate to use natural disasters and the hardships of others to try and make a buck. And as tempting as it is to offer gifts to others on your birthday … make sure that gift is free. If I have to hand over my email address to someone to get their free gift, or that free gift is simply a discount on a product or service I have to buy, it’s not a gift. A gift is something someone gives someone else free of charge, no strings attached. If you follow this very easy approach to marketing, the right people will be attracted to you, and they will buy from you at the right time! • Have a great product or service. • Build relationships. • Offer value and benefit. Don’t be a sleazy car salesmanwhen it comes to marketing.