Soar to Success May 15 2020

PAT ALTVATER Is This Idea a New Opportunity or a Pandemic Diversion? Elite Experts Network AFP Marketing We entrepreneurs by nature are ideas people, aren’t we? We are innovators who like to think big and are willing to take risks to put our plans into action. I’ve noticed that when we have a new idea for a product, service or program, there’s excitement that comes from the creation process; it consumes our thoughts and we push forward with vigor. It takes our mind off the current state of affairs in the world and gives us hope. However, the marketplace is being flooded with new online courses and/or new programs being advertised on Facebook and some never gain any traction. Many people are busy creating because they have time on their hands right now and think this is the best way to move their business forward. I caution you to not rush something to market right now unless you have carefully crafted a launch process. So how do you discern if what you are doing is a distraction or a real opportunity for you? Here are some suggestions: 1) ask a mentor or coach, 2) ask your board of advisors, if you have one, or finally 3) trust your gut. Quiet your mind and ask yourself, why am I interested in this opportunity, what will it do for me and is it in alignment with my vision. Use the 5 whys technique to keep delving deeper into it until you are at the place of understanding your real motivation. That’s when you’ll know if it’s a true opportunity or a distraction, in which case, you could find something else to do with your time, like reaching out to clients, meeting new people on LinkedIn, taking a course to improve your skills, etc.