Soar to Success June 15 2020

an action plan to move forward. Plus, these notes are always available as a reminder of what’s really important to you, especially when things get stressful. 2. Communicate with customers. While it’s always important to create positive relationships with the people involved in your business, this is even more important during a crisis. Get in the habit of reaching out to your customers on a regular basis just to see how they are doing without any sales language. During difficult times, write personal notes to see how you can help them and let them know that you are available. These thoughtful gestures can mean a lot to people and help further your relationships. 3. Create newmarketing materials. During a crisis, things change. Look at your website pages, social media posts, direct mail pieces, and more. Your content may not reflect the current situation and may actually turn potential customers off. Check to ensure that all of your communications relate the right message and make the appropriate updates relevant to what’s going on. As things move around you, think about your business and how you can pivot to be as successful as possible. Can you: • Develop products to fit a new need? • Create different and valuable services? • Do joint ventures with various organizations, non-profits and more? A crisis situation is the perfect time to be creative and do new things. It can be exciting and fun, and that’s a much better alternative than denying the situation, doing nothing and just hoping for the best! Creative Content Can Save the Day! When a crisis strikes, turn to your content. Take time to write down your thoughts, ideas and plans. Communicate with your customers in a personal way and ask them how you can help without selling products and services. Also, try to revise your business and be creative. This way, you can avoid stress, build positive long- term relationships and develop exciting new ways to grow your business. What you write and communicate with others is always a key part of business growth, but it can also be your secret to success during rough times. SOAR TO SUCCESS / Core Business Strategies What you write and communicate with others is always a key part of business growth, but it can also be your secret to success during rough times.