Soar to Success June 2019

SOAR TO SUCCESS / Feature Article into Russian, Chinese, Arabic, French, Polish, Korean, and Thai. Her current role of speaker, author, and marketing expert grew from her realization early on in her own business that she needed to understand how to gain recognition, so that her business could survive and be successful. Relying on skills from her early work experience as a journalist, she set out to interview and study successful business owners. She was looking for any common denominators that would unlock the secret code to building a profitable enterprise for herself and others who have something to contribute but are stymied because they don’t know how to get known by the media or even their ideal clients. From this research and strategies used while building her own business, she created a formula that can be implemented to become a recognized expert. The Three Key Components of Dorie Clark’s Recognized Expert Formula The first component is content creation. To get known for your ideas, they must be shared. According to Dorie, “It seems self-evident, but many people don’t do it and then they’re frustrated. It’s important to tell people exactly what your ideas are.” The next is social proof, which is your credibility in the marketplace. In this crowded environment, people can’t and don’t take the time to look at every single option in depth. “You must be able to flash loud signals to prove that you are someone actually worth paying attention to.” The third and final element involves your personal network.