Soar to Success June 2019

Email marketing is one of themost effective tools available today. It’s low cost and high impact. Marketing is about awareness and exposure. It isn’t how you will sell. However, if your goal is to be in front of your customers and prospects consistently, then email marketing is the way to go. I am not talking about the email you send from your Outlook or gmail. I’m talking about using an email platform like Mailchimp or Constant Contact. Let’s talk about three reasons why email marketing is valuable. 1. Design With email marketing programs you can design your message with your brand colors and logo. You can use images and video to enhance your message. When your email is visually appealing it is more likely to be read. This is something that can’t be easily achieved with regular email. Plain text is well, just plain boring. And if you add an attachment there’s a good chance it won’t be opened. There are too many virus threats out there for people to take the chance. Why You Should Use Email Marketing By Diane Helbig