Soar to Success January 2019

SOAR TO SUCCESS / January 2019 / Business Acceleration Strategies The test component is critical. If you assume something make sure in some way besides the guess that you are correct. Otherwise, the strategy changes from a positive to a negative. Korzybski came up with the catchy phrase noted above when he noticed that some people confuse their reality with reality itself. That is the dangerous strategy of using assumptions or generalizations in business (in life for that matter) when we assume something and then react to it as if it where real without testing it. I have seen many talented people use this most ineffective strategy to their demise. You hear it when someone says, “He is not interested in buying…” or perhaps you have heard someone say, “If they want it, they will ask me for it without me having to sell it…” Using assumptions and generalizations can be powerful tools, if used properly. To do so, you must remember two things. First, making assumptions (without testing them) is making an ass out of u (you) and me. Second, jumping to conclusions and reacting as if your belief is reality has caused wars, deaths, bigotry and discrimination. Those two reasons are why it can be a very, very, very dangerous thing. Be aware of this and be wise in your use of DVVXPSWLRQV WR ĆQG VXFFHVV