Soar to Success February 2019

during the height of the recession and facing bankruptcy, Marcus changed the way he marketed River Pool & Spas. Marcus didn’t know it at the time, but he was onto something. During the following years, Marcus sold more and more pools, found more DQG PRUH TXDOLĆHG EX\HUV DQG HYHQWXDOO\ QRW that long really) had more business than he NQHZ ZKDW WR GR ZLWK DQG PRUH SURĆWV WKDQ ever before. :KDW ZDV 0DUFXVè VHFUHW" -XVW OLNH P\ PHQWRU taught me, it was to listen to your clients and answer their questions. Marcus just beat them to the punch by producing guides, blog posts DQG ZHEVLWH FRQWHQW WKDW DWWUDFWHG TXDOLĆHG buyers. What did we learn from our two-day meeting DQG UHDGLQJ 0DUFXVè ERRN" 2XU PDUNHWLQJ is going to change. We’ll use videos, blogs and other forms of content to answer your questions about the Cloud. And, if you approach your marketing in the same fashion, I’m almost certain that your business will be a smashing success as well. Together, we’ll soar to success. SOAR TO SUCCESS &RUH %XVLQHVV 6WUDWHJLHV