Soar to Success August 2019

For example, cyber security has become more important in today’s highly technological world. Every day there are more security breaches, which can cost a business millions of dollars. “We usually recommend additional insurance to protect our clients from lost income due to cyber-security issues. We also draft in- house cyber-security policies to ensure that the client is compliant with the regulations that recently came out of Europe. We take a very holistic view when dealing with cyber- security problems for our business clients. Every business must look not only at their in-house cyber issues, but those issues that could pop up when dealing with a client.” According to Gertsburg, the “Cover My Six” program has been very successful, including helping his firm’s current clients to perform legal audits for themselves. These clients tend to then be the best referral sources. Gertsburg also records “10 minute legal tips” to spread the word about legal ramifications and prevention for business owners. These can be heard at: covermysix.com , or gertsburglaw. com. He also co-hosts “Best.Podcast.Ever” with Molly Gebler, Executive Director of the Chagrin Valley Chamber of Commerce in Cleveland, where the duo interview CEO’s, founders, artists and educators about creating optimal impact on employees, customers and the community as a whole. He also speaks to numerous business groups on his favorite topic “How to Stay Out of Court,” among many others (like negotiation skills and non-competes, to name a few). In his talk he explains to business owners the dangers of the low hanging legal fruit that plaintiffs’ lawyers go after, and gives tips and tricks to minimize their chance of ending up in court. Most business owners or managers never think about, or understand the value of a dispute resolution clause, warranties, limitations of liability, proper legal training, or a thorough employee handbook. Gertsburg educates them and protects them by shining a light on these tools and teaching the audience how to use them effectively. Because Gertsburg understands the power of preventative legal measures, he has a vision of changing the way businesses hire their lawyers in the future. “For over 200 years, businesses have hired lawyers reactively - after something has already gone wrong. They want their attorney to fix the problem or make it go away. The problem is that’s expensive and typically only fixes one problem at a time. My vision is to recreate the attorney/client relationship with business and make it proactive so that it addresses the company’s total legal exposure. Don’t just fix one problem; fix all of the legal issues before they become big problems.” Gertsburg has done the 16-18 hour corporate work day but now adheres to a strict philosophy of taking time to enjoy life. He likes to travel and spend time on his boat, as well as running and hanging out with his children. He also encourages