Soar to Success August 2019

I n the 19 years Alex Gertsburg has practiced law, he has seen first-hand the devastation that unwanted and untimely lawsuits have on a business. As a lawyer representing a business in a lawsuit, he does his best to limit the damage and eliminate the threat that losing a lawsuit can have on owners, employees and their families. He has come to realize that if things have gone so bad that a lawsuit has been filed and attorneys have been hired, the horse is already out of the barn and the situation is now in the hands of the legal system, which is expensive, distracting and often unpredictable. Because of the problems he witnessed and the legal issues he found while serving as a corporate in-house General Counsel, he created a unique plan to alleviate legal surprises through a pre-emptive program. The process is intended to uncover potential legal problems in a business before a plaintiff’s lawyer does. The General Counsel of a corporation is constantly auditing the company’s legal systems to eliminate any legal pitfalls that could ravage a corporation. Serving in that capacity for ten years, he created hundreds of checklists and templates necessary to conduct a thorough legal audit. This voluminous work product became the foundation for his signature system, “Cover My Six.” Every business owner who decides to run a corporate enterprise in the United States is entering a legal minefield. Legal ramifications for a business can erupt from six primary relationships: customers, employees, vendors, shareholders, insurance companies, and technology. Alex Gertsburg Wants to “Cover Your Six” and Prevent Legal Landmines In Your Business