Soar to Success August 2019

SOAR TO SUCCESS / Core Business Strategies Discuss maintenance schedules so that they feel good about the home being cared for. Remember they are used to having a well- maintained home so they will feel valued if you take care of the home they are renting that same way. Customer service could mean offering a cafeteria type list of additional items that can make their lives easier such as lawncare, snow removal, gutter cleaning, etc. This could mean anything from just giving them the contact information to scheduling the service and including it in their rent. Remember these clients are seeking a little more freedom and you may be their vehicle in trying on this new lifestyle. How can you market to them? Think about places that serve this client. Financial advisors or serviceorganizations suchasRotary, Kiwanis or Lions Clubs are always looking for speakers and the ageof thepopulation consists of vibrant older people who still live in their homes. Customer service with these clients builds trust and confidence. Remember that people associate with people like themselves so if you are taking care of them, they will tell others. Either you will gain new rental clients, or you may even gain listing clients as they decide to sell. Be clear about conveying the message of the type of client you are seeking to serve, and they will come to you.