Soar to Success April 2019

SOAR TO SUCCESS / Feature Article Prepare the Body and Senses: each individual must first prepare the body. They must be able to see, feel and touch a new idea or process. Prepare Creative Thinking: the mind must be open to various types of thought, whether divergent, outside- the-box, or lineal. Prepare the Ego: everyone has to get past that little voice in the head that says, you’re not good enough or smart enough. Plus, everyone needs to be able to work in a collaborative environment with other egos and ideas to maximize creativity. That is the foundation of the book, to help people improve creative thinking. Exercises to increase creativity are found within the book. One of Jennifer’s favorites exercises is based upon her sister’s past experience when she first visited a boyfriend’s family home. Her sister, who is short, dated an extremely tall man, from a family of tall individuals. When her sister was at their home, she found that the counters were very high, and Jennifer’s sister had a difficult time reaching anything in the kitchen. The exercise encourages individuals to imagine designing a kitchen for s omeone short in stature or very tall, such as an NBA star. What types of change would be helpful or useful? This creative exercise forces the person into someone else’s shoes and causes them to look at a problem from a completely new perspective. Creative Thinking Applies to Small Business Owners Small business owners often struggle to find the next client or pay check. They can get caught up in the day-to-day business and completely neglect creative thinking that could get them out of their rut and open up a whole new world of possibilities. Taking time to ask the right questions, can be the key to starting the creative thinking process, which could help a business grow. - - What is my exact target market? - - What are my client’s needs? - - Why would they want my product or service? - - How can I lower my costs?