Soar to Success September 2018

SOAR TO SUCCESS 6HSWHPEHU %XVLQHVV $FFHOHUDWLRQ 6WUDWHJLHV gun and could ruin our prospects with them forever! What are we supposed to do? Marketing – that’s the answer. Most small business entrepreneurs oversell and under market. Leaving them feeling frustrated or down on themselves when they don’t have enough business. However, with the use of Education Based Marketing we can build desire for our product or service in the 67% of the people between the top 3% and the bottom30%of the pyramid. While our competitors are trying to sell to the top 3%, we can be MARKETING to the 67%. Consistent marketing will move the people in this part of the pyramid up and eventually they will come to the conclusion that if they buy our product/service, it will solve their problem or improve their life. Because they’ve been following our marketing, when they get to the ideal buyer mindset, they don’t ask for referrals, because they have a relationshipwith us through our marketing. There are many parts and pieces that need to work together to make this happen, but the main thing to know is what our target market prospects need to think, believe and feel to want to buy what we offer. When we know that, we can craft our messaging around it. Of course, video content marketing is my business, so I think video is the best way to reach a target audience with education-based PDUNHWLQJ DQG LW KDV WKH DGGHG EHQHĆW RI being personal They begin to like us through our videos, which speeds up this process, but we are changing their current mindset to the desired buyers mindset, so it takes time. If you’d like a free consultation to talk about this topic or any other , please reach out to me.