Soar to Success September 2018

SOAR TO SUCCESS 6HSWHPEHU %XVLQHVV $FFHOHUDWLRQ 6WUDWHJLHV Sales Lessons From Dorothy By Diane Helbig I f I told you that we can learn a lot about sales from Dorothy of The Wizard of Oz, would you believe me? Or would you think I had lost my mind? Well, hang on. Because I’m going to show you what Dorothy can teach us. Okay, let’s start with Dorothy’s trip to Oz. Along the way she meets a variety of characters – some good, and some bad. From the Scarecrow to the Tin Man to the Cowardly Lion, Dorothy listens to each of their stories and then offers to take themwith her. Sales lesson? Listen more than you speak. She doesn’t tell them about the Wizard until she hears their story. She doesn’t assume she knows what is best for them. And she cautions them about potential dangers – namely, the wicked witch.