Soar to Success December 2018

4. Welcoming. Send your new hires a video to welcome them to your company before they ZDON LQ WKH GRRU IRU WKH ĆUVW WLPH <RXU QHZ employees will recognize the people they work with – before they personally meet. It’s a great way to make an immediate connection. 5. Training. Capture your employees doing what they do and adapt these videos for training purposes. Creating a training series alsoensures that a consistent message is being given to new hires and gives your managers some of their time back. 6. Reinforcing. Let your employees share why they like working for you. By allowing your current team members to share their perspective, they may answer many of the questions that potential hires may have. It also gives them the opportunity to share their pride in working for you. 7. Ongoing. Keep your videos up to date and post often. Get creative and get your employees involved in creating their own fun videos. Not RQO\ ZLOO WKH\ HQMR\ WKH êEUDJJLQJ ULJKWVë WKDW come alongwith starring in the videos – theywill share their videos with their friends – another potential source of candidates. A video is a valuable tool to connect with and engage potential hires as well as your current employees. Have fun with it. Don’t take yourself so seriously, these videos don’t have to be Hollywood blockbusters – the more real and authentic, the better. Remember, when you createavideo that has thepotential tobe shared (or even go viral), the opportunity for positive exposure that you’ll get increases exponentially. 62$5 72 68&&(66 / December 2018 / Business Acceleration Strategies