Soar to Success December 2018

62$5 72 68&&(66 / November 2018 / Business Acceleration Strategies U sing video in your recruiting and retention VWUDWHJ\ LV D WHUULĆF ZD\ WR DWWUDFW WRGD\èV top talent. Here are seven ideas for using video in your organization: 1. Recruiting. You’re using online resources to search for candidates anyway, so why not embed video into your job ads? The nice thing about this strategy is that the use of video increases your SEO, making your job opening more likely to show up in a candidate’s search results than those ads that don’t include video. You’ll set your company apart from your competitors that are vying for the same talent. 2. Interviewing. Video can widen your talent pool by giving you the opportunity to interview candidates who are out of the area. You may also be able to record these interviews so other members of the hiring teamwho couldn’t make it to the meeting can still view the interaction. 3. Experiencing. Use a sped-up time-elapsed YHUVLRQ WR FUHDWH D êGD\ LQ WKH OLIHë YLGHR VR potential hires can see what goes on in your facility. These videos resonate with candidates because it lets them see themselves in the position and they can determine if there’s a JRRG ĆW The Value of Video for Recruiting and Retaining Talent %\ /LVD 5\DQ