Soar to Success April 2018

SOAR TO SUCCESS / April 2018 / Business Acceleration Strategies Legacy Companies are Value Driven Companies By Karen Cupp 9DOXHV DUH OLNH ĆQJHUSULQWV å HYHU\RQHèV DUH different but they appear on everything you touch. I just recently had a discussion with a company that was a mere three years old who had experienced abundant success. The success had just happened…..but something more was needed if this company was going to build a legacy. Culture comes from knowing and living the personal values in a way that changes lives. Russell Conwell, in his book Acres of Diamonds says, “If you wish to be great at all, you must begin where you are and with what you are.” A business starts with people and ideas placed into motion. If done right the entrepreneur incorporates his values and personal mission statement into the company’s vision, values and culture. If done wrong they write these mission and value statements in a business plan only to tuck them away like a family bible and then are confusedwhy the company is wandering. “More often than not, a person’s actions say a lot about whether or not his compass is calibrated by values.” &RPSDQLHV SOD\ D VLJQLĆFDQW UROH LQ WKH OLYHV RI people today. Researcher, JimKouzes and Barry Posner found in studies that “followers follow character and character begins with honesty and integrity.” Values have to take center stage. ê, ORRN IRU WKUHH WKLQJV LQ SHRSOH 7KH ĆUVW LV personal integrity, the second is intelligence, and the third is a high energy level. But if you GRQèW KDYH WKH ĆUVW WKH RWKHU WZR ZLOO NLOO \RXë Warren Buffett, CEO Berkshire Hathaway.