You’ve done your research and found the perfect public relations person to promote your business. Then, you leave them alone to do their job… but do you know what they’re really doing? You may see some fantastic results in their monthly reports, but you may not be aware of what’s really going on. With this in mind, here are three key questions to ask… By Melanie Rembrandt What is Your Publicist Doing? (Psst. They may be hurting your brand.) Does Your Publicist: 1. “Spray and pray”? How does your publicist spread the news about your business? Do they simply write a press release, click a button and instantly distribute it to thousands of media members hoping for a response? This is done A LOT today because it’s easy.
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