Ways You Can Write Engaging Email Messages 7 By Holly Kile One of the most important aspects of your email list outside of the subscribers is the actual emails that you send to your lists. You want them to be read and enjoyed. You want your audience to actually look forward to getting an email message from you. Here are some things for you to consider when you are writing an email message. 1. Personalize Everything – Don’t be too creepy but use the automation tools for personalization to add your audience member’s name to each message you send. Saying their name at important points in your message can bring the message home in new way. You want each email to sound personal to the recipient insteadof like amass email. It doesn’tmatter if you have a list of 100 or 1,000,000,000 - each message can feel very personal to the receiver if you write it to your audience personas as if they’re the only one reading it, instead of “all” your subscribers at once. 2. Invite Them to Other Channels – Don’t exist for them only in email. People still sometimes forget to open their email, so invite them to your social media channels, too. Invite them to follow you, like you, friend you and be in your groups. This will
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